DNA® Company Profile

Life begins with DNA®...
Where there is life there is DNA®...
Creativity is born from DNA®...

DNA® paints are full of life and creativity. They incorporate modifications and alterations that take them far beyond the boring and mainstream standard of other paints.

We like to think that DNA® paints are more alive and creative because we have altered and modified their DNA® to make them stand out, be different and be noticed! Just like everyone has different DNA, we like to think every DNA® custom painted project has its own unique DNA strand of individuality!

The name says it all... DNA® - Genetically Modified Paints!

DNA® - Genetically Modified Paints

DNA® paints are developed and manufactured in Melbourne, Australia. DNA is 100% Australian owned and operated. The DNA® brand started operating in 2005 when we found many custom painters could not get the products, colours or the technical support required from their current distributors. Seeing this opportunity, DNA® set out to always have the stock on the shelf and the technical support to back up the full range of DNA® products.

Growth

DNA® was originally developed for the Australian market. However, like all good things, the quality of the DNA® range of products, the above industry standard of stock holdings, technical service and support has seen DNA® grow rapidly into an internationally recognised brand.

Applications

DNA® paints are not limited to only automotive applications. DNA® paints also have many other applications such as architectural and industrial. They can also be applied to almost any surface that can be painted including plastics, glass, plaster, canvas, metals, wood and much more. The only restrictions are your imagination.

Current Markets

DNA® is currently exported to the Middle East, USA, Japan, Malaysia, Africa, New Zealand and Europe.

Quality

DNA® is now a market leader in the development and manufacturing of exciting specialist paints and coatings, ensuring that all products manufactured exceed market expectations and are made using only highest quality pigments, dyes and resins available.

Company Culture

DNA's® company culture incorporates a very strong commitment to quality control and a continual development and improvement of all products. It is through this continual commitment to improvement that new and improved products, colours and ideas are born and released to the market.

DNA® employees are encouraged to have fun while they work and to always strive to think creatively and independently. This creative and fun working spirit, coupled with our strong focus on customer satisfaction is strongly embraced and enjoyed by all team members at DNA®.

Technical Support

DNA® prides itself on its customer service and technical support. We understand that for many of our customers it is the first time they have used custom or special effect paints. We are always there to support and help them learn and succeed with their projects by offering advice and technical support from our qualified DNA® custom painters.

Training

Still not sure about using custom and special effect paints? That's OK because we also offer 1 or 2 day training courses on how to choose, use and apply DNA paints and special effects coatings.